By providing a public hub where visitors create shared experiences with family, friends, and other visitors, museums foster connection and support dialogue and action. The Climate Museum will counter feelings of isolation and promote a sense of collective empowerment.
Museums reach a broad audience.
Museums are extraordinarily popular and deeply trusted. Research shows that visitors view museums as a credible source of information on climate change and want to learn more. The Climate Museum will reach audiences not yet engaged with climate issues.
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